THE CONCEPT OF SUSTAINABILITY IS CONSTANTLY PRESENT IN ALL AREAS OF EVERYDAY LIFE. HOWEVER, IT’S NOT ONLY ABOUT AN ECOLOGICAL CONSCIENCE – IT‘S ALSO ABOUT SOCIAL AWARENESS DRIVING BOTH CONSUMERS AND COMPANIES TO START RECONSIDERING HOW WE DEAL WITH TODAY’S CONCERNS.
IN THE FASHION INDUSTRY, SUSTAINABILITY IS BECOMING A CRITICAL ISSUE THAT IS RAPIDLY EXPANDING. IT INCLUDES PROVIDING FAIR WORKING CONDITIONS, APPLYING RESOURCES WISELY, KEEPING TRADE ROUTES TRANSPARENT AND RECYCLING MATERIALS. AFTER ALL, THE NATURAL RESOURCES OF OUR PLANET ARE LIMITED. WE ARE RESPONSIBLE FOR OUR PLANET, NOT ONLY FOR OUR OWN GENERATION BUT FOR ALL THE GENERATIONS TO COME.
BROADWAY NYC offers a wide range of products with complex supply chain networks, which is why we carefully consider the steps we take towards optimising our sustainability values.
When we talk about the sustainability of a product, we refer to its impact on the ecological balance and the people involved in producing, processing, transporting, selling – and buying it! Our main goal is to manufacture our products with the greatest care and to respect the environment and the people involved.
Sustainability
Cotton from the BETTER COTTON INITIATIVE
In 2005, the Better Cotton Initiative (BCI) was founded to improve sustainability of conventional methods for growing cotton. The BCI label does not strictly stand for organically grown cotton, but rather for “more sustainable” cotton. The project involved developing more sustainable solutions for a conventional production of cotton that benefits farmers, the environment, and consumers. An essential part of this programme is training the local farmers to farm and manage their cotton fields sustainably. Better Cotton farmers must meet certain requirements regarding the use of pesticides, water efficiency, soil protection, conservation of habitats, quality of fibres and working conditions. Cotton sourced by BCI farms can be blended with conventional cotton and used for processing (so-called bulk compensation). For this reason, we do not use BCI labels on our products. We do, however, support the global movement by procuring cotton from the Better Cotton Initiative.
Social responsibility
Our designers and clothing production engineers regularly visit our production sites and are in close contact with our suppliers. In these longstanding relationships, we have come to agree on a code of conduct guided by ecological and social principles and based on mutual trust and adherence.
Six times a year, BROADWAY NYC FASHION creates top tier collections at competitive prices. Throughout the production process, every single piece of clothing is submitted to several quality controls carried out by our own clothing production engineers on the premises to ensure top quality standards. We keep a close eye on the whole procedure, especially on the quality demands for the materials used for processing.
BROADWAY NYC collections are mainly produced in Asia. Production conditions of complex supply chains in the textile industry strongly depend on local requirements and can widely vary. Therefore, it is critical to maintain the highest level of transparency to ensure humane and fair working conditions at regional production plants.
What the code of conduct guarantees:
- Fair and legal wages
- Paid overtime
- Fixed working hours at maximally 48 hours a week
- A safe and hygienic working environment
- No child labour
Animal welfare
The protection of our natural environment and animal welfare is an important concern to BROADWAY NYC. This is why we are invested in significantly reducing the environmental impact when our collections are produced. All partners of BROADWAY NYC are subject to strict regulations when it comes to using chemicals. Independent labs are regularly hired to test for pollutants to ensure that the policies in place are always respected.
