THE CONCEPT OF SUSTAINABILITY IS CONSTANTLY PRESENT IN ALL AREAS OF EVERYDAY LIFE. HOWEVER, IT’S NOT ONLY ABOUT AN ECOLOGICAL CONSCIENCE – IT‘S ALSO ABOUT SOCIAL AWARENESS DRIVING BOTH CONSUMERS AND COMPANIES TO START RECONSIDERING HOW WE DEAL WITH TODAY’S CONCERNS.
Sustainability is also becoming an increasingly important issue in the fashion industry. This includes fair working conditions, resource-conserving work, transparent trade channels and recycling. After all, our planet's natural resources are limited. We have a great responsibility, not only in our own interests, but above all in the interests of future generations.
We at BROADWAY NYC have a wide range of products with intricately interconnected supply chains, which is why we will gradually and thoughtfully carry out the optimization of our sustainability values. When we talk about the sustainability of a product, we refer to its impact on the ecological balance and the people involved in producing, processing, transporting, selling – and buying it! Our main goal is to manufacture our products with the greatest care and to respect the environment and the people involved.
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The Better Cotton Initiative (BCI) was founded in 2005 to sustainably improve the conventional cultivation of cotton.
In 2005, the Better Cotton Initiative (BCI) was founded to improve sustainability of conventional methods for growing cotton. The BCI label does not strictly stand for organically grown cotton, but rather for “more sustainable” cotton. The project involved developing more sustainable solutions for a conventional production of cotton that benefits farmers, the environment, and consumers. An essential part of this programme is training the local farmers to farm and manage their cotton fields sustainably. Better Cotton farmers must meet certain requirements regarding the use of pesticides, water efficiency, soil protection, conservation of habitats, quality of fibres and working conditions. Cotton sourced by BCI farms can be blended with conventional cotton and used for processing (so-called bulk compensation). For this reason, we do not use BCI labels on our products. We do, however, support the global movement by procuring cotton from the Better Cotton Initiative.
Our designers and clothing production engineers regularly visit our production sites and are in close contact with our suppliers. In these longstanding relationships, we have come to agree on a code of conduct guided by ecological and social principles and based on mutual trust and adherence.
BROADWAY NYC FASHION creates six times a year, top tier collections at competitive prices. Throughout the production process, every single piece of clothing is submitted to several quality controls carried out by our own clothing production engineers on the premises to ensure top quality standards. We keep a close eye on the whole procedure, especially on the quality demands for the materials used for processing.
BROADWAY NYC collections are mainly produced in Asia. Production conditions of complex supply chains in the textile industry strongly depend on local requirements and can widely vary. Therefore, it is critical to maintain the highest level of transparency to ensure humane and fair working conditions at regional production plants.
The Code of Conduct guarantees.