The idea of sustainability is finding its way into all areas of everyday life. It does not only address environmental awareness, but also a social conscience that motivates consumers and companies alike to rethink their actions.
In the fashion industry, sustainability is becoming an increasingly urgent and serious concern, too. It includes fair working conditions, resource-friendly practices, transparent trade channels and recycling. After all, our planet's natural resources are limited. We carry huge responsibility not only for ourselves, but above all for the benefit of future generations.
At BROADWAY NYC, we offer a wide range of products supported by complex, tightly meshed supply chains. This is why we will be optimizing our sustainability values gradually and with great care.
When we refer to the sustainability of a product, we mean its impact on ecobalance and the people who manufacture, process, transport, sell – and eventually buy it! Our key concern is that all our products are manufactured with the utmost care: for our environment and for the people involved.
BROADWAY NYC offers fashion at its best price – and in its most responsible way! In our ranges, you will find garments made of sustainable materials that are marked with the corresponding "Greenality Hangtags". A "Greenality Hangtag" is awarded if a product is made from environmentally friendly materials such as organic cotton or recycled polyester.
Concepts & Meaning
The term "organic cotton" is English and refers to sustainably sourced cotton wool. In comparison to traditional production, the cultivation of organic cotton does not involve the use of synthetic pesticides or fertilisers.
Recycled Polyester and Recycled Fillers
Polyester is a synthetic fibre with versatile properties and indispensable for our clothing.
Its raw material is made from crude oil. Using recycled polyester both conserves our resources and reduces waste. The term recycled polyester refers to material waste from production which, instead of being thrown away as rubbish as is often the case, is collected and returned to production.
So-called "fillers" are used in outdoor clothing, e.g. in quilted jackets, as an insulating layer. Here, we are also using raw materials sparingly and relying on production waste.