TREND REPORT BROADWAY MAN

„IN-TRANSIT“ is an overarching theme for the entire upcoming Spring/ Summer collection. The BROADWAY man is independent and individual. He wants comfortable and uncomplicated looks which can be worn at work, every day and on holiday. The key statement of the collection „clean smart wear“ is supported by casual looks, strong masculine colors and a yearning for authenticity. Statement shades of color and graduations for deliveries and products across the seasons are the key concept of the summer collection 1701.

The collection is inspired by urban influences and the natural world. The man feels at home in both worlds; this is also reflected in the color card. The color card is divided into neutral tones and fashion tones. The neutral color tones run through the whole summer collection and are combined in the individual DROPs with two to three strong fashion colors to make the range attractive and interesting. The large percentage of neutral colors means that the combination possibilities between the individual themes and products are increased.

DROP 1

The summer season starts with a compact line of ten styles which can be combined together to create new outfits.

DROP 2

The second DROP shows the urban-inspired side of the collection. The monochrome color card offers shades of gray combined with nuances of blue. It is always important to accentuate the range with lots of white to create brightness and summer freshness. The prints show linear, almost architectural influences. A refreshing change from the classic print T-shirts are stripy T-shirts. Whether fine lines or wide stripes – fans of stripes will get their money‘s worth. Various blazers in twill, jersey or knit offer a range of combination possibilities. The start of the season offers both an ultra-light down jacket and a biker jacket in faux leather. The bomber jacket lends an additional stylish and varied touch to the collection. The look is rounded off by the tapered fit jeans in light washes and a fitting trench coat which offers an alternative to the bomber jacket. In addition, three different shirt designs are offered in a range to reach new heights in terms of variety and attractiveness.

DROP 3

The third scheduled delivery date displays the more natural side of the collection. Neutral grays are mixed with fresh shades of green in one outfit. Sand and off-white complement the relaxed color card. Print T-shirts display blurred looks and natural motifs. Polo shirts are an absolute must-have in this range and are a welcome alternative to the variety of print T-shirts. Knit arrives in light 12 GG textures and shows new color combination options in tonal stripes and platted looks. The comfortable and light chinos are combined with a field jacket or a short coat to ensure great style even on the colder summer days.