BROADWAY NYC FASHION PHOTOGRAPHERS SHOULD BE WELL-MATCHED TO THE BRAND. SVEN JACOBSON HAS BEEN WORKING AS A FREELANCE PHOTOGRAPHER FOR INTERNATIONAL AGENCIES AND MANY RENOWNED MAGAZINES SINCE 1999. HIS MOTTO COULD BE DESCRIBED WITH THE FOLLOWING PHRASE: “DO IT WITH LOVE AND KEEP IT SIMPLE”. SVEN AVOIDS EXAGGERATED STYLING AND CLUTTER. INSTEAD, HE FOCUSES ON THE FASHION. EXTREMELY PURIST, EMOTIONAL, CLEAR AND FULL OF LIFE. HE SIMPLY ENJOYS HIS WORK. WE SPOKE TO HIM:
SO, HOW DID YOU BECOME A PHOTOGRAPHER?
The same as nearly everyone else: by chance. As a kid, I tried a lot of things myself, developing stuff in the basement and so on. After school, I studied architecture. And then a while later I went back to taking pictures. Photography’s my passion and never stops evolving.
YOU SPECIALISE IN PEOPLE AND FASHION. WHAT ATTRACTS YOU TO THESE AREAS?
Taking photos of people allows me to express emotions. For fashion, it’s quite the same. Though I’m not interested in beauty or perfection. On the contrary. Searching for the “mistakes”, “rawness” or “spontaneity” often triggers the buzz that intriguing images need. THOSE are the magical moments that create a really good picture. Choosing locations, styling or models depends largely upon intuition. And so far that’s worked really well for me.
HOW WOULD YOU DESCRIBE YOUR PHOTO-STYLE?
Classic and simple, but also emotional and spontaneous.
IN YOUR OPINION, WHAT MAKES A PHOTOGRAPH OUTSTANDING?
It should transfer emotions. It has to touch and move me.
DO YOU LEAVE A LOT TO CHANCE WHEN YOU’RE AT WORK?
I guess I do, in a way. Even though you try to anticipate and plan everything, sometimes unexpected things happen anyway. But often they’re the things a good picture needs! You should open up to these moments and catch them serendipitously.
WHAT DO YOU LOVE ABOUT YOUR WORK? AND WHAT COULD YOU DO WITHOUT?
I find the complexity of photography very fascinating. Actually, I don’t define it as work, just as a part of life. Pictures, scenes, ideas and impressions are forever popping up, wherever I go. I try to condense these impressions and translate them into good pictures. I love this kind of work and find great satisfaction in it.